6. What is the water cooler talk about your proposed change?

“Water cooler talk” is a great metaphor for what colleagues think and say when not pressured to toe the company line, and understanding such uncensored beliefs will enable you to amplify positive perceptions and refute negative ones. Shaped by past experiences, beliefs are part of your organization’s culture. Addressing colleague concerns in project communications will increase the credibility of your project and the level of trust in the pro-project team.